ROLE
SENIOR ART DIRECTOR / BRAND DESIGNER
SENIOR ART DIRECTOR / BRAND DESIGNER
INDUSTRY
FASHION / STREETWEAR
FASHION / STREETWEAR
PERIOD
MAY 2025 – PRESENT
MAY 2025 – PRESENT
LOCATION
RATINGEN, GERMANY
RATINGEN, GERMANY
FOCUS
PRODUCT, CAMPAIGNS, VISUAL DESIGN, E-COMMERCE
PRODUCT, CAMPAIGNS, VISUAL DESIGN, E-COMMERCE
OVERVIEW
ROLE & RESPONSIBILITY
At Favela, I work across the entire visual development of the brand — from early product concepts and technical design to campaigns, e-commerce, visual design and content production.
My role combines creative direction with hands-on execution, ensuring that products, visuals, and communication remain consistent across every touch point.
PRODUCT
Product Development
Tech Packs
Graphics & Applications
Collection Concepts
Product Development
Tech Packs
Graphics & Applications
Collection Concepts
BRAND
Campaign Direction
Visual Identity
Lookbooks
Retail & E-Commerce
Campaign Direction
Visual Identity
Lookbooks
Retail & E-Commerce
CONTENT
Motion Design
Social Media
Photography
Video Editing
Motion Design
Social Media
Photography
Video Editing
PRODUCTION
Shoot Planning
Post-Production
Asset Management
Quality Control
Shoot Planning
Post-Production
Asset Management
Quality Control
SCOPE OF WORK
PRODUCT DESIGN
From early concepts and graphics to complete production-ready tech packs.
CAMPAIGNS
Developing visual concepts and assets for product launches, seasonal collections, and retail communication.
E-COMMERCE
Creating consistent imagery and brand experiences across webshops, newsletters, and retail platforms.
MOTION & CONTENT
Producing animations, short-form video, edits and social-first visual content.
CASE STUDY – 01
PRODUCT DEVELOPMENT
I develop apparel concepts from initial visual ideas to detailed production-ready tech packs, including materials, colorways, applications, measurements, and finishing specifications.
PRODUCT DEVELOPMENT
I develop apparel concepts from initial visual ideas to detailed production-ready tech packs, including materials, colorways, applications, measurements, and finishing specifications.
CASE STUDY – 02
CAMPAIGNS & VISUAL DIRECTION
For selected product launches, I develop the visual direction across photography, graphic assets, digital campaigns, and social communication.
CAMPAIGNS & VISUAL DIRECTION
For selected product launches, I develop the visual direction across photography, graphic assets, digital campaigns, and social communication.
CASE STUDY – 03
E-COMMERCE & BRAND EXPERIENCE
I translate the brand identity into digital retail environments, ensuring a consistent visual language across product pages, campaigns, newsletters, and external platforms.
E-COMMERCE & BRAND EXPERIENCE
I translate the brand identity into digital retail environments, ensuring a consistent visual language across product pages, campaigns, newsletters, and external platforms.
CASE STUDY – 04
MOTION & SOCIAL CONTENT
Motion and short-form content are used to translate campaigns into dynamic assets for social media, product launches, and digital communication.
MOTION & SOCIAL CONTENT
Motion and short-form content are used to translate campaigns into dynamic assets for social media, product launches, and digital communication.
Creative Direction – Editing – Motion Design – Post-Production
SELECTED OUTPUT
PROCESS AND COLLABORATION
My work often connects multiple departments — from design and production to marketing, e-commerce, photography, and retail. This requires both creative consistency and a strong understanding of production workflows.
IMPACT
Through my role at Favela, I contribute to the continuous development of the brand across product, communication, and visual culture — from early concepts to final consumer-facing experiences.
Product Development
Campaign Direction
Visual Communication
Motion & Film
E-CommercE
Campaign Direction
Visual Communication
Motion & Film
E-CommercE